# Standard Norms

For Brazilian advertising agencies, complying with the Standard Norms and, consequently, being certified by CENP represents technical qualification and excellence in ethical and commercial conduct guided by the best practices.

Certified agencies do business with more agility and security and they are even more respected, assured they will be differentiated through creativity.

In cases of dispute, for instance, the arbitration model used by CENP ensures exemption and compliance with precepts by all, under constant verification.

Standard Norms of Advertising Activities