# Founding Entities

CENP – Standard Norms Executive Council’s founding entities are those which formulated and signed the Standard Norms of Advertising Activities, in a total of eight, representing the three market segments of advertising communication: Advertisers, Advertising Agencies and the Media. These are: ABA (Brazilian Association of Advertisers), ABAP (Brazilian Association of Advertising Agencies), ABERT (Brazillian Association of Radio and TV Stations), ABTA (Brazilian Association of TV by Subscription), ANER (National Association of Magazine Publishers), ANJ (National Association of Newspapers), Central de Outdoor (Billboard Center) and FENAPRO (National Federation of Advertising Agencies).

There are, as well, the associate entities: ABOOH (Brazilian Association of Out of Home Digital Media) and IAB Brasil (Interactive Advertising Bureau).