# Mission, vision and values


CENP, as a commercial ethics entity, is dedicated to fostering free and fair competition, assisting in the understanding and motivating the compliance with legal norms and self-regulation, pillars of the Brazilian model of advertising business.
Historically based on best practices, it promotes an ethical, secure, transparent, sustainable and high-leveled quality standard environment, through a respectful and participative coexistence of economic agents in their bodies, considered permanent forums for the updating of the Standard Norms of Advertising Activities and solution of ethical conflicts.


Recognized as a center of information and reference on best practices of commercial relations and a permanent forum of governance and solution of ethical conflicts for advertisers, agencies and the media, based on the Standard Norms of Advertising Activities, always in compliance with the law