Founding Entities:
  • logo ABA
  • logo ABAP
  • logo ABERT
  • logo ABTA
  • logo ANER
  • logo ANJ
  • imagem Central de Outdoor
  • logo FENAPRO
Associate Entities:
  • logo Abooh
  • logo IAB Brasil
  • logo Fenapex
Professionals Entities Adhering:
  • logo Associação dos Profissionais de Propaganda
  • logo Grupo de Atendimento SP
  • logo Grupo de Planejamento
  • logo Grupo de Mídia São Paulo
  • logo Associação Riograndense de Propaganda
  • logo Associação Brasileira de Empresas de Pesquisa
  • logo Associação Baiana do Mercado Publicitário
Sobre o CENP >> # Mission, vision and values
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# Mission, vision and values

Mission

CENP, as a commercial ethics entity, is dedicated to fostering free and fair competition, assisting in the understanding and motivating the compliance with legal norms and self-regulation, pillars of the Brazilian model of advertising business.
Historically based on best practices, it promotes an ethical, secure, transparent, sustainable and high-leveled quality standard environment, through a respectful and participative coexistence of economic agents in their bodies, considered permanent forums for the updating of the Standard Norms of Advertising Activities and solution of ethical conflicts.

Vision 

Recognized as a center of information and reference on best practices of commercial relations and a permanent forum of governance and solution of ethical conflicts for advertisers, agencies and the media, based on the Standard Norms of Advertising Activities, always in compliance with the law

Values

Ethics
Transparency
Harmony