# Mission, vision and values

Mission

CENP, as a commercial ethics entity, is dedicated to fostering free and fair competition, assisting in the understanding and motivating the compliance with legal norms and self-regulation, pillars of the Brazilian model of advertising business.
Historically based on best practices, it promotes an ethical, secure, transparent, sustainable and high-leveled quality standard environment, through a respectful and participative coexistence of economic agents in their bodies, considered permanent forums for the updating of the Standard Norms of Advertising Activities and solution of ethical conflicts.

Vision 

Recognized as a center of information and reference on best practices of commercial relations and a permanent forum of governance and solution of ethical conflicts for advertisers, agencies and the media, based on the Standard Norms of Advertising Activities, always in compliance with the law

Values

Ethics
Transparency
Harmony